Pouf is a home textile brand out of Spain, making quilt-feathered pillows and heirloom linens by hand. Where most home brands sand down every rough edge, Pouf keeps the difficulty in — the feathers that resist the machine, the stitching that takes longer, the mark that's drawn by hand instead of printed.

My initial sketches while ideating the primary icon for Pouf.

The brand creates pieces that feel handmade and lived-in, designed to bring warmth and quiet comfort into everyday spaces.

The brand creates pieces that feel handmade and lived-in, designed to bring warmth and quiet comfort into everyday spaces.

The Pouf mark reflects this philosophy through a signature-like presence, stitched directly onto the linen.

Built from a scattered signature rather than a locked wordmark, it creates an immediate connection to the brand's focus on small-batch, hand-filled textiles.

The monogram draws inspiration from wax-seal stationery and personal correspondence, giving the brand a mark suited to its smaller, quieter touchpoints. It balances modern simplicity with a sense of nostalgia.

The maker's mark takes the shape of a small hand-inked creature, its stitched detailing referencing the embroidery techniques used on the pillows themselves. It captures the essence of Pouf in its simplest form — a celebration of imperfection, quiet detail, and pillows made to be lived with, not just looked at.